The market moved. Your data didn’t.
Most intelligence on Nigerian commerce is inherited, extrapolated, or simply old, and every decision built on it inherits the guess.
Reports age out
Published figures go stale within a year of print, then keep circulating as fact.
Flows are assumed
Logistics models presume corridors and volumes nobody has actually walked.
Strategy is desk-built
Retail decisions get made hundreds of kilometres from the shelf they concern.
What one district really holds
Abuja FCT, Oct 2025
Collected on foot. Verified before you see it.
Granular data gathered street by street and checked against reality before it reaches you. Enough to de-risk an entry, reroute an operation, or size a market without hedging.
Corridor throughput
Where goods flow freely and where they stall, observed on the route itself rather than inferred from a map.
Commerce mapping
Outlet density, category mix, and supply–demand gaps across emerging trade zones, resolved down to the ward.
The quarter ahead
A forward read you can plan against: where demand is heading next, not a post-mortem on the quarter you already lost.
Made for the people who have to be right.
When the cost of being wrong is real, estimates aren’t enough.
Businesses
Decide where to enter and how fast to expand on what’s verified, not on assumptions dressed up as a strategy deck.
Logistics teams
Build routes and capacity around the friction that’s actually there, not a model’s best guess.
Researchers
Cite primary data with provenance, recorded in the field and never scraped from the web.
Get the data
Three ways in, from a free monthly read to a bespoke engagement.
- Monthly field dispatch
- Highlights & trend notes
- Latest datasets as they land
- Whitepapers & trend reports
- Ward-level breakdowns
- Custom sector or region scope
- Dedicated field team
- Data roadmap built with you
In the field
“Collected by direct, ground-level observation — so your decisions rest on verifiable fact, not third-party projection.”
Retail Intelligence · Ajared Research Inc.